The re-design of the Starbucks Logo was a group project that required research on the interesting origin of the Starbucks logo. It also taught the importance of logos and that they should be distinctive, have good visibility, be useable, be memorable, have universal appeal, be durable and lastly, be timeless. The group decided to return to a design similar to "The Siren" woodcut originally used as the first Starbucks logo. The Siren image was imported into Adobe Illustrator using Live Paint, Live Trace and she was edited to give a more streamlined, modern look. The font and color of the logo design was not changed much from what is being currently used.
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